Like a sweet dream, Paul Woods came to us via a recommendation of the PR firm, Double E Communications. They were right and Paul was super fun to interview. As the CCO of Edenspiekermann, the European design company with a difficult-to-pronounce name, the sensibility is to lean toward a penchant for out-of-the-box design-thinking methodologies, which fits perfectly into the mold of Dumb Questions.
Paul, a former punk rock artist, who is obsessed with user-centric design and an outspoken promoter of digital innovation, leads the firm’s Los Angeles team, and uses his punk rock background, irreverence, and sense of humor to “excite, provoke a reaction and, sometimes, even offend,” through his work, particularly with Adloids, a satirical publication he co-created, almost like ‘The Onion’ for design and advertising.
At Edenspiekermann, he advocates for asshole-free agencies, working on a number of social-based/community design projects to tell stories to a wider audience. Paul’s playfulness was a perfect fit for our series, and we did not want to hang up the phone.