From boot camp to burritos, Christopher Ayres thinks about designing in terms of pop culture, and who he would want to eat and talk with, using references to comedians like Aziz Ansari, or the films of Johnny Depp. He has become a go-to champion of rebranding major identities.
Christopher has dedicated 13 years to the publishing, design and advertising industries. He has worked with some of the most iconic brands in the world, including Visa, Nike, Coca-Cola, JetBlue and Crayola. He was the Creative Director at MRY, then went on to oversee a complete overhaul of design and brand strategy for celeb-favorite Barry’s Bootcamp, transitioning them from a niche boutique fitness company to a full-fledged lifestyle brand.
From New Yorker to California, he says he still feels like that gawky, small town kid from Kansas at heart. Christopher has come a long way. He now serves as Creative Director for Taco Bell, and is the man behind the company’s recent logo evolution. His reasoning behind it is simple, “Because tacos.”