Bradford Shellhammer is a colorful badass. He has been named one of the ‘100 Most Creative People in Business’ by Fast Company, coined the ‘King of Quirk’ by Forbes Magazine, and the ‘Eames of E-Commerce’ by USA Today.
As chief design officer of Fab, the design-obsessed flash-sale site he co-founded in 2011, Shellhammer was instrumental in changing the way online consumers shop and navigate. In March of this year, Shellhammer launched Bezar, the definitive marketplace for design. It is a way for designers to sell directly to consumers. This isn’t Fab 2.0, this is much more intricate with a sharp eye for detail, personal taste, and just simply making items accessible to everyone, like Ikea.
It was an absolute blast to interview Mr. Shellhammer. Here are his smart answers to our dumb questions.