Aaron Draplin is a damn good designer. His company, the Draplin Design Co., has worked with brands like Esquire, Nike, Red Wing, Hughes Entertainment, Wired, Coal Headwear, Patagonia, Burton Snowboards, and Ford Motors. When the Obama administration needed help on a logo for the DOT Tiger Program & Recovery.gov, they called Draplin.
On top of all the killer design work he has done, he then went and created Field Notes, a notebook for anyone with a back pocket and an idea. Through Draplin’s blood and sweat, he took the mundane concept of a notebook and made it into a necessary tool.
Behind the lumberjack myth, he is a simple man. He loves working, he loves junkin’ and he loves music. All in all, he is super nice and down-to-earth, a guy you’d want to grab a beer with, and simultaneously complain about and celebrate the world. Sidenote: I just ordered myself one of those badass Draplin Design Co hats.