Dumb Questions for Smart Designers with Lola Landekic

Lola Landekic is a talented graphic designer, illustrator, and editor based in Toronto, Canada. She lectures internationally about title design. She is also the Managing Editor of Art of the Title, the definitive resource for title sequence design, spanning the film, television, conference, and videogame industries.

She has a history of designing and editing for organizations such as OCAD University, Random House of Canada, and newspapers such as The Toronto Star and The Globe and Mail.

Lola also contributes pages and edits to Wikipedia, adding pages in particular for women designers throughout history. She started the 10 Women of Title Design series of articles on Art of the Title, and the #womenoftitledesign hashtag on Twitter, which act as resources and highlight the work of women who design titles for film and television.

Q. If you could have a lifelong subtitle, what would it be?

Art of the Title LogoElectric Boogaloo!

Q. What’s your favorite simple machine?

I was thinking about this, and if we are being literal it would have to be a screw. Endlessly useful. I love the notion of machines. I always wanted to take an engine repair course. I love taking things apart and putting them back together. When I was young, my first website was called X-Machine.net. So, I guess my favorite modern simple machine would be a website, because you can program it to be as simple as dirt, functioning like a calling card, or you can make it a whirlwind, experimental experience.

Q. When’s the last time you saw a shape in the clouds and what was it?

Lola Landekic Photo of FogSometimes Toronto gets overwhelmed with fog. Seeing the city all misshapen and unfamiliar and weird is a lovely feeling. The lights are all hazy and nebulous, it’s like floating through a dream. I guess I like it when the clouds come to me.

Q. What do you do when you’re bored?

Straight answer is I doodle. I find that keeping my hands active keeps my mind active and focused. I could never get through long meetings if I couldn’t doodle.

Q. Nikola Tesla or Vlade Divac?

Divac in the streets, Tesla in the sheets.

Q. Do you take vitamins? If so how often and what kind?

I do. I am not sure if they help. I’ve been told that I have a B-12 deficiency, and I like to believe in the power of positive thinking. If I have time to take vitamins, it means I am taking care of the rest of me. I take an omega, a B-12, and a calcium, because women need extra calcium.

Q. Do you have any pre-speaking engagement rituals?

Lola Landekic IllustrationI put on my heels. I find that it gives me a great deal of strength to be four inches taller. I give myself one of those Jack Donaghy pep talks in the mirror. And then I just take lots of deep breaths and remember to tell all my bad jokes.

Q. How many tabs do you have open on your desktop right now and what are they?

Oh my god, okay let me count. I got 15, which is pretty average for me. Any time of day you can ask me, and it is anywhere from 10 to 20, with multiple windows as well. Right now, I have this one article opened called A Reparative List for Your Male Dominated Design Conference. Google Drive. I just looked up Breakin’ 2: Electric Boogaloo. I’ll leave it at that little sampling.

Q. How do you feel about posting pictures of food on Instagram?

Lola Landekic's Cup DesignI feel great about it because I love food. Yeah man, if you make a beautiful platter of chips and dip you need to share that with the world.

Q. You travel a lot, have you ever been to Florida?

Yes. I love Florida because I have great friends there. No matter where you go, if you have great friends there, you are going to have a good time. Last time I was there, I flew into Orlando, met up with friends and drove to New Orleans. On the way, we stopped in Tallahassee and went to a great place called Kool Beanz Cafe. Cool with a K and Beans with a zed.